I thought I would make a post on how one of my niche sites did in 2009.

The site is White TV which as the name suggests is about white televisions, so a pretty niche niche if you like.

A bit of history about how the site was developed, in January 2009 I set up a design contest at Digitalpoint for the design of the site, I paid around £95 for the design and about £25 to have it coded. I would update the site with new TV’s and prices manually until Easy Content Units came along, which was like a godsend as I was getting fed up with researching and updating the site.

At this point the site wasn’t ranking very well in Google, the content wasn’t too good as I’d written it myself and I’m hopeless at writing content! A search of Google for ‘White TV’ brought up 325,000,000 results and 190,000,00 for ‘White Televisions’ so I thought I better do something about it.

Around the middle of June somebody posted on the A4u forum about content writing so I thought i’d give them a shot and I was pleased with the results so had them write content for the White TV site a few weeks later, I’m not sure exactly when it was or how much a part these changes made to the site ranking, but the site is number one in Google for most of the keywords you’d think of for this niche ‘White TV’, ‘White Televisions’, ‘White LCD TV’ etc.

So how did the site perform in 2009?
Commission for Feb – Dec 09 came in at £1135.29
Looking at where the sales went shows:
Amazon – £793.02 – 72 sales
Play.com – £119.20 – 99 sales

Play.com pay such an aweful commission rate, if those sales had gone through amazon or even anywhere else I’d have been looking at an extra £900 based on average commission figures, as frustrating as it is I always include Play.com in most sites as I think a sale is a sale and the customer may end up getting there from elsewhere anyway.

On the last update I did to the site I noticed fewer new White TV’s which is probably why i’m doing this post now, I’ve noticed a couple of other White TV sites popping up in Google now, they’ve certainly ranked page 1 quicker than I did though